Hi 👋 I’m Helena, a Brand Strategist and Creative Director.

As an neurodivergent entrepreneur, fine artist, design consultant and graphic designer, I have lots to talk about. I believe in the power of co-design and storytelling to create meaningful change.

My Next Speaking Gig
Grand Designs Live

Friday 3rd October 2025
1pm and 4pm
NEC Birmingham, UK

This talk brings together Helena and Meelie Traill as they reflect on their father’s self-build journey and its lasting influence. From creating a home to fostering resilience and creativity, they share how those early experiences shaped their paths, blending personal stories with professional journeys of courage, originality, and self-determination, and revealing how both sisters transform life into creative expression.

  • "What sets Helena apart is her collaborative approach—she was always receptive to feedback, quick to adapt, and genuinely committed to bringing the best out of every project. Whether it was building websites from scratch or refining communication strategies, her work consistently elevated the coalitions' visibility and authenticity. "

  • "From the initial engagement and story board and throughout the project, Helena's experience and understanding of design and promotion within healthcare settings was evident and her understanding of the project was spot on. She was fantastic at managing our needs and translating them into concepts that were fresh and engaging, embedding throughout, the ethos and mission of the Programme."

  • "We had the pleasure of working with Helena and her team on our brand guide and UI designs, and it was a great experience. Helena is incredibly creative and her dedication to her work is clear. She listened to our needs, proposed great ideas and worked efficiently to get the project completed in a short amount of time and within budget. Looking forward to working with her again in future!"

  • "I recently worked with Helena on an organisational re-brand, and I would strongly recommend her and her team to anyone considering a similar project. Having undertaken a tendering process to appoint Helena, she emerged as the obvious choice because of her fresh approach to the problem we were presenting, and the confidence she commanded in her process to deliver our desired outcomes. Helena is professional and articulate in communicating her thinking, but what really sets her apart is her ability to unpack perspectives you are blind to within your own environment - forcing you to think objectively and broaden your mindset."

  • "Helena has been incredible to work with. Her ability to understand a difficult brief which involved interpreting and incorporating many different opinions from organisations spanning across public and charity sectors was outstanding. She approached the work with an open attitude which was essential and produced branding for three community led coalitions that really captures their identity - thank you Helena."

  • "Helena is amazing at what she does, a great communicator, and incredibly organised. She is inspiring and motivating to work with. Under very tight time pressure we worked with Helena on a full suite of messaging, branding, design and digital reboot. She managed the whole process, managed the recruitment and hiring of great subcontractors and delivered it to us seamlessly and professionally. She certainly exceeded expectations and truly overdelivered."

  • Graphic Design

    My bread and butter. From book design, to branding and graphics.

    View Portfolio

  • Talks and Podcasts

    Inspiring talks on design, storytelling, and ADHD for entrepreneurs and changemakers.

    Listen and Learn

  • Creative Direction and Consultancy

    Guiding brands and startups with impactful design, storytelling, and creative strategy.

    Help!

  • Films and Animation

    Visual storytelling through impactful films, bringing ideas and narratives to life.

    Watch Now

  • The Ideas Machine

    Weekly insights on design, storytelling, and social impact to inspire creative action.

    Read on Substack

  • nooh Studio

    A creative design agency building brands and stories that create meaningful connections.

    Visit nooh

  • 100 Stories of Cancer

    A powerful book documenting 100 personal cancer stories through design and storytelling.

    Find Out More